Life has simply become more complicated. And yet, simplicity often breeds more creativity and innovation.
The vision is to help kids, whose families may be experiencing some financial hardship, have the opportunity to participate in Rodeo events through sponsorship.
The pool of funds will be provided by Hylton Publishing LLC, the sales of the Raise 'Em Up T-Shirt collection, and AB Farms.
Rules, requirements, and the application will be available shortly.